How To Get More Commercial Roofing Jobs With Tracking
In this article, we'll uncover how tracking can help you get more commercial roofing jobs.
Discover What Actually Works in Commercial Roofing Marketing in 2025
We help commercial roofing contractors sell more commercial roofing projects by establishing them as the local authority with building owners and property managers.
Our approach is simple: Provide you with everything you need to scale your commercial roofing business with clarity, confidence, and ease.
Commercial Lead Generation Is Our Thing...
After your fundamentals are in place, we are ready to pour water into your bucket.
You will receive highly qualified, exclusive leads through custom lead generation assets that we build for you.
RoofEngine is a pioneer in commercial roofing lead generation, having tested everything under the sun since 2016 and passing the best strategies on to you.
We can deploy proven Google PPC Campaigns, YouTube Video Ad Campaigns, and Facebook “Shotgun” Campaigns to provide you with a steady flow of commercial roofing leads, even in the slowest seasons.
Landing Pages
Mini-Sites
ChatBot Funnels
Roof Restoration Quizzes
Ballpark Estimate Calculators
Plans & Pricing
Ignition
Usually from $6,000/month
Our main service offering, RoofEngine Ignition, is engineered to get you an ROI on your commercial roofing marketing investment as quickly as possible.
80% of our clients are ROI positive within 6-8 weeks of campaign kick-off.
This isn’t the most comprehensive marketing campaign available, and it’s not designed to be. This is bare-bones ROI focused involving just a simple Google Ads Campaign, Conversion Optimized Mini-Site, and a Facebook ChatBot funnel. We can produce leads within 2-3 days of launch in most cases.
This campaign typically starts at $6,000 /mo and is on a month-to-month basis with no contracts.
We aim for a 30:1 Pipeline Value ROI by month 6... That means your $36,000 investment over 6 months is projected to yield $1,080,000 in commercial roofing opportunities.
Your sales will depend on many variables, including your pricing, market, and closing ability. It’s not uncommon for our commercial roofing contractors to sell their first job within a week or two of starting with us, but it is not guaranteed. Some things are out of our control.
Turbo
From $9,000 to $11,000/month
For a more well-rounded marketing strategy, we have RoofEngine Turbo. Including everything in Ignition, Turbo is a full-power SEO Campaign.
Our goal is to get you 1st page rankings for terms like, “state commercial roofing contractor,” “city commercial roof coating,” “city TPO roof replacement,” “city roof coating contractors,” and many more.
We can accomplish this by building out a comprehensive content web surrounding your website and powering it with external backlinks from high-authority websites.
We also optimize your Google My Business listing for maximum exposure in the Map Pack.
As with any SEO campaign, it can take 6 to 9 months at the earliest to see results.
If budget is a factor, we recommend saving the Turbo campaign for when you get your first few sales from RoofEngine Ignition, then reinvest those funds into further solidifying your marketing.
RoofEngine Turbo is an additional $3,000 to $5,000 /mo depending on the competition and difficulty of your market.
Rest assured that your RoofEngine Turbo investment will be fully recouped within your first few organic leads, as these are the highest quality and often from the most serious and ready to move forward building owners.
RoofEngine Community
We are proud to enable like-minded commercial roofing contractors to connect, learn, and network in our Commercial Roofing Revolution Community. We add hours of exclusive behind-the-scenes marketing experiments and training every month to share the wealth by sharing our knowledge. Join the community for free to stay at the cutting edge of commercial roofing growth strategies and meet like-minded commercial roofing contractors.
Commercial Roofing Success Stories
"For the most part, I've had a very small amount of leads come from the internet with other companies, maybe 1 or 2 per month. With RoofEngine, things are very different. We're getting about 18 to 20 good quality commercial roofing leads per month. The price per lead is way less than direct mail, and we get way more than we could with word of mouth. I highly recommend RoofEngine to all roofing contractors who want to get more leads."
Norman Yoder
"RoofEngine understands the commercial roofing industry and knows how to get me the leads that I want.
It’s all about keeping the pipeline full of good leads, and that’s exactly what they do for me.
Tim Shultz
"We have bid $3,000,000+ since getting started with RoofEngine and we're adding $600,000 worth of jobs to our pipeline each month. I've done a lot of business with people who do internet marketing and I've never had someone take the time to make sure it's worked and actually paid off for us. I've never seen results like this before."
Chad Edwards
