Too many roofing contractors are advertising in Red Oceans.
Read Oceans are places where all of your competitors go to "feed", and leave behind a whole lot of blood in the water.
Places like Google and HomeAdvisor can get pretty expensive, competitive, and bloody when everyone goes there to "feed".
There's gotta be a better way, right? A Blue Ocean for roofing leads? Does a place like that exist? We think it does.
As a roofer, you probably get calls every single day from telemarketers trying to sell you online marketing services.
The big ones are HomeAdvisor, Angieslist, Yelp, and the thousands of SEO companies out there that call around with the same pitch.
Same thousands by avoiding these 3 common "money black holes."
If you want to get in front of homeowners who may need a new roof, Facebook is a great way to go about it.
In this article, we're breaking down 6 different ways you can get more Likes and more roofing leads from your Facebook page.
The best part is, only 1 of these strategies requires you to spend any money.
Video has the power to engage and make people feel emotions that pictures and text just can't match.
When a homeowner sees you talking about your roofing company with passion, they feel like they already know you.
That makes you that much closer to getting that first phone call, getting that estimate out, and getting that job signed.
When a homeowner is searching for a roofing company, they will usually visit multiple websites and request estimates from 2-3 different roofing companies.
You can get an upper hand over the competition by making separating yourself from the pack. One of the best ways to do that is by using your warranty as a selling point, and featuring it on your website.
Adwords is not as simple as some Yelp and YellowPages reps make it out to be.
There's a 100+ different settings, features, and ways that a campaign can fail. I've been using Adwords for over 5 years, and I will be the first to tell you that it's a powerful but dangerous tool.
Are you making any of these mistakes on your roofing website?
I've seen #5 transform a roofing company overnight into a lead-generating machine.
When it comes to improving your roofing business, the last question on your mind may be, “How is my website doing?”
Does it even matter if I have a good website?
I've discovered that some quick changes on your roofing website can make a BIG difference in how many leads and phone calls you get. Here are the top 7 things that will help your website generate more leads.
As an owner of a roofing company, you probably feel like you're running a marathon each day, with a million and one things to manage and worry about.
But monitoring and controlling what your customers say about you online isn't something that should be difficult or hard to do.