Do you see just how easy yet powerful having the keywords in your name is?
Step 2: Complete your GMB listing
The next step is to make sure that you’ve filled out every single area of your GMB listing.
Do not skimp or leave anything blank.
Include your description, services, categories, and hours. The more you write with a moderate mix of related keywords the better.
Use keywords like “commercial roof replacement” and "flat roof repair” to signal to Google exactly what you want to rank for.
Step 3: Add High Quality Pictures
Most GMB listings online are pretty bare bones and simple.
This doesn’t provide the user with a great experience, forcing them to have to go to your website if they want to learn more. As a rule of thumb, if a picture is on your website it belongs on your GMB listing as well.
You can even upload videos to your GMB if you have them.
Step 4: Add Posts To Your GMB Listing
Adding posts to your GMB on a regular basis shows Google that you're an active business and allows people to learn more about your services and what you're all about. And most importantly, it helps you rank when you include keywords in your posts.
Think of posts as your blog.
Whatever you put on your website's blog, you should post on your GMB listing. Seeing the parallels at this point?
Your GMB is your website but on a Google property.
Step 5: Add 1+ Google Review To Your Listing Per Week
There is not a single thing more important to your success online as a commercial roofing contractor than… Google Reviews.
They can make or break your business.
If only I had a nickel for every time a commercial roofing contractor approached us for help with a 2 - 3 star rating on their Google My Business.
We typically won’t help them until they get their reputation above a 4.0.
That’s because your customers will make split second decision on whether they will hire you or not based on your Google Reviews.
I tell all of my commercial roofing clients to act as if each 5 star Google Review is worth $50,000 - because over time it is worth at least that much.
If a commercial roofing company can go from zero reviews to 20+ 5 Star Google Reviews in 6-12 months they have a good chance of completely dominating their local market.
Because they are likely to have more reviews and a greater review collection velocity than the competing commercial roofers.
So when a building owner goes to Google searching for a commercial roofing contractor… who are they likely to call 1st?
The contractor with a perfect 5 star rating and over 20+ reviews or the 4.1 contractor with just 3 GMB reviews?
Cashflow follows confidence.
If you can get your target market to feel fully confident in calling you and hiring you, your cashflow problems will disappear before you know it. Confidence comes from knowing that others value what you bring to the table.
That's what reviews will do for you, they will signal to potential customers that they are not the first to hire you for their commercial roofing needs.
The fact of the matter is, you simply have no clue how much potential revenue and opportunities you are missing out on RIGHT NOW with a lackluster online reputation.
Nobody will call you and say “I was going to get an estimate from you, but your lack of reviews turned me away. Goodbye”.
They’ll simply gloss over your listing and call the next contractor who seems “trustworthy enough”.
That’s the unfortunate truth of the matter.
You just don’t know how much money you’re missing out on by not having a stellar online reputation.
So how do you go about getting an amazing online reputation and dozens of 5 start Google Reviews?
I’m glad you asked.
It’s common sense, but common sense ain't common practice as they say.
Do not do what most contractors do, which is treat review collection as an afterthought by only asking for them once after the job is complete.
That’s a great way to ensure nobody gives you a review.
Instead, you make getting a Google Review a condition of doing business with you if they’re happy with the outcome.
Simply say before the job begins ...
“Our reputation, especially our online reputation, is crucial to the success of our business. If you’re satisfied and happy with the outcome of the project, can I count on you to leave us an honest Google Review upon completion?”
Asking this question BEFORE you begin the project is the key.
It creates a micro-commitment that the building owner will feel wrong and dishonest for breaking.
Next, you must follow-up, follow-up, and follow-up some more.
“I asked for a review from 10 customers Max, but I only got 1 review.”
Yup, that’s normal.
Nobody is going to drop what they’re doing to leave a Google Review for you, so accept that and set-up a follow-up process to account for it.
That means every week you should have time set aside to send out a simple email, text, or call to follow-up with whoever you asked for reviews previously.
Don’t feel bad doing it, they probably feel worse for not having gotten around to it.
And remember, each of these reviews is worth at least $50,000 in added revenue to your business.
So don’t skip this process. Unless you hate making more money, then I must ask you, what are you doing still reading this?